COLORFULLY CHIC: A BRAT FALL?
Green is the New Black for Fall 2024: How ‘Brat Summer’ Is Making an Impact Beyond the Season
If one color dominated Summer 2024, it was green—specifically the audacious, electric hue born from the “brat summer” aesthetic. Think Billie Eilish meets Y2K rebelliousness, with a dash of neon energy that sparked its way into streetwear and high fashion. In all its vivacious shades, green captured the spirit of freedom, irreverence, and fun that defined the season. But just because the temperature is dropping doesn’t mean the trend is cooling off. In fact, green is set to make a bold statement this fall, proving it's not just a fleeting summer fling.
The Rise of Brat Summer
First, let’s break down “brat summer.” It’s the attitude-filled, rebellious younger sister of the coquette aesthetic—bold, unapologetic, and dripping with attitude. Brat summer saw a surge in sporty luxe pieces, platform shoes, and an explosion of vibrant colors that screamed 'notice me.' And notice, we did. But more than any other shade, green became the unofficial mascot of the movement. From acid tones and lime to deep emeralds, green reflected the daring spirit of the summer brat: confident, carefree, and non-conforming.
Why Green is Sticking Around for Fall
Traditionally, autumn palettes draw on earth tones, rich browns, and soft neutrals, but this year’s runways are turning that notion on its head. Designers are continuing to embrace green as the season transitions, and not just in muted or olive hues. We’re seeing bold kelly greens, jewel-toned emeralds, and even the lime shades that dominated summer collections. The message is clear: green isn’t just a seasonal pop of color; it's a power move.
Take a cue from powerhouse designers like Bottega Veneta and Jacquemus, who have incorporated green into their fall collections in a way that feels fresh, modern, and, yes, rebellious. Think green faux-fur coats, oversized suiting, and accessories like chunky boots and handbags, all giving off that same brat summer energy. The result? A seamless transition from the playful heat of summer to the cool confidence of fall.
How to Incorporate Green Into Your Fall Wardrobe
You don’t have to retire your summer brattitude just because pumpkin spice is back. Start by integrating key green pieces into your existing fall wardrobe. A green leather blazer adds edge to your favorite sweater dress, while a neon green bag instantly modernizes classic trench coats. For those who love a good layering moment, a green turtleneck under an oversized plaid jacket or a pop of color in the form of green tights paired with an autumnal mini skirt keeps the brat spirit alive while still feeling appropriate for the season.
And let’s not forget accessories. Emerald green statement earrings or an acid green beanie can pack a punch when paired with neutrals, allowing you to channel the energy of brat summer in a more subtle way. The trick is balance: use green to inject a sense of playfulness and rebellion without overwhelming your look.
Why Green Matters Now
After all, fashion is more than just fabric and color. It reflects the times—and in 2024, green is more than just a trendy hue. It represents the desire to break free from convention, to stand out, and to make a statement. In a world that often feels uncertain, the unapologetic brightness of green is a form of optimism—a reminder to embrace joy, even as the leaves turn and the days grow shorter.
So, as we move into fall, don’t leave brat summer behind entirely. Carry its vibrant spirit with you, and let green be the bridge between carefree summer days and the cooler, more polished months ahead. This fall, green is more than just a color. It’s a revolution—and it’s here to stay.
Let’s shop some of my favorite ways to incorporate a little Brat into our fall wardrobes shall we?
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